Soft power : the new great game
Winder, Robert2020
Books, Manuscripts
Find it!
There's a new Great Game afoot, and it involves soft power. As national movements resurface across the world, unsettling the international balance, the old-fashioned 'sphere of influence' is making a comeback. Nation states are once again competing to win friends and influence people by selling themselves as alluring brands. In 'Bloody Foreigners' and 'The Last Wolf', Robert Winder explored the way Britain was shaped first by migration, and then by hidden geographical factors. Now, in this book, he explores the way modern states are asserting themselves not through traditional realpolitik but through alternative means: business, language, culture, ideas, sport, education, music, even food - the texture and values of history and daily life.
Main title:
Soft power : the new great game / Robert Winder.
Author:
Winder, Robert, author
Imprint:
London : Little, Brown, 2020.
Collation:
406 pages ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781408711460 (hbk)
Dewey class:
327.1
LC class:
JZ1242
Language:
English
BRN:
2679374
More Information: