Alchemy : the magic of original thinking in a world of mind-numbing conformity
Sutherland, Rory, 1965-2020
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Place reservation for Alchemy : the magic of original thinking in a world of mind-numbing conformityWhy does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put tables outside your café, even when it's raining? Why is stripy toothpaste made stripy? Leading ad-man, renowned cultural commentator and self-confessed greedy anthropologist Rory Sutherland offers stories and insights from an extraordinary career in advertising and further examples of consumer oddities to present an array of fascinating ideas that will improve the way we look at our lives, our work and the world around us.
Main title:
Author:
Sutherland, Rory, 1965-, author
Imprint:
London : WH Allen, 2020.
Collation:
xii, 371 pages : illustrations (black and white) ; 20 cm
Notes:
Originally published: 2019.Includes bibliographical references and index.
ISBN:
9780753556528 (pbk)
Dewey class:
659.1019659.101
LC class:
HF5822
Local class:
659.101
Language:
English
Subject:
BRN:
2663695
More Information:
Find it!
Total copies: 1
Available: 0
Reservations: 1
Place reservation for Alchemy : the magic of original thinking in a world of mind-numbing conformity